01
Audit
Map category prompts, current answers, competitors cited, and gaps in your entity footprint. Establish a baseline for found / cited / correct—before changing anything.
Method
How Orb works
A practical loop: understand how answer engines talk about you today, harden on-site citability, earn corroborating mentions, then measure with a living prompt panel.
02
On-site citability
Rewrite and structure pages so claims are answer-first in HTML: clear definitions, FAQs that match real questions, schema that mirrors visible copy, technical crawl health.
03
Off-site mentions
Build corroboration where answer engines and humans already look: references, listings, expert quotes, and partner pages that name you consistently—not spammy link schemes.
04
Prompt panel
Run a fixed set of prompts on a schedule. Score whether you are found, cited, and correctly described. Feed misses back into the audit. See Measurement for the methodology.
What you get in practice
- Baseline report: how engines currently describe your category
- Prioritized page and entity fixes for citability
- Off-site mention plan aligned to real corroboration gaps
- Prompt panel setup and a cadence for review
What we won’t do
We won’t promise rankings inside proprietary models, fabricate case studies, or optimize for deceptive answers. Orb’s Hong Kong experiment is deliberately measurement-honest: results are published when they exist—not invented to fill a landing page.
Start with an audit
Share your category and a few prompts customers already ask. We’ll tell you what’s found, cited, and correct today.